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Why are hashtags important again?
Why are hashtags important again?
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Guest
Guest
Oct 06, 2025
3:30 AM
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Besides being a fun pastime during quarantine, TikTok meets the demand for more video content and is also a viable commercial medium. In 2021, the option to run TikTok ads was added. Furthermore, a growing number of companies are collaborating with TikTok influencers, and a dedicated livestream shopping feature is even in the works . What's important on TikTok? The use of #hashtags!
At the start of the coronavirus pandemic, TikTok got us all dancing. With the hashtag #savagelovechallenge, we all got moving to Jason Derulo's song "Savage Love ." Jason posted the dance to TikTok and challenged his followers to join in. The challenge (and the song) became a global hit! Just search for this hashtag , and you'll find plenty of related content.
Using these kinds of hashtags helps you expand your reach, especially if they're used and searched for more frequently. And that, in turn, helps your account grow.
Hashtags help you find and share content. On Twitter, you can join a conversation using a hashtag, on Instagram, you can find related photo and video content, and on TikTok, you can participate in a challenge using hashtags. If your post gets a lot of likes, shares, and views, you can go viral and end up on many users' "for you" pages ( also known as Fyp).
On TikTok, the description beneath the post is less important than on other social media channels. Therefore, there's limited space for it. Everything has to be said, highlighted, or depicted in your video, because we don't want to "read" anymore. Use this space for fun emojis, a concise description, and easy-to-find hashtags.
Hashtags on TikTok for campaign or marketing purposes
TikTok introduced ads on the platform in 2021. This creates opportunities for you to set different goals and advertise cross-media. With over a billion users, your target audience is sure to be there. In 2020, 35% of 18- to 25-year-olds, 28% of 13- to 17-year-olds, and 22% of 25- to 34-year-olds were on TikTok, according to Marketing Rumors . So, it's no longer the case that only young people are on the platform.
And hashtags are a must-have in your campaign plan. Because TikTok is a very different platform than Instagram, for example, where a beautiful image and illustrations aren't enough, content strategies need to be developed and time invested in creating video content.
Getting started with your hashtag plan for wider reach
Creating a good list of hashtags is important for your posts. Which ones do you use? And which hashtags increase visibility? And how many do you use?
First, you need to build a recognizable brand. TikTok users won't just use your hashtags. Therefore, it's helpful to start by using the hashtags that are already popular. These popular hashtags will help you get to the "for you" page more quickly. And if users are searching for specific TikToks about clothing trends in 2022, for example, they'll be more likely to search for #clothing and #trends than for #clothingstoreatSara.
You might think: there's a lot of content out there under that hashtag, and I'm getting lost. But that always happens. When you post, others post too. That's why it's important to stay active and post at least 1 to 3 times a day . And another tip for more visibility: go live every now and then !
The popular hashtags on TikTok
What are popular hashtags on TikTok? I'll go through a few:
#fy, #fyp or #foryou
You can use these hashtags to get to the "For You" page faster. You have a page with TikToks from people you follow and a "For You" page with randomly selected TikToks based on your algorithm.
#challenge or the specific name of the challenge
If you also edit the music, your post is completely finished. Music is very important on TikTok; you can discover content you're looking for by searching for music and hashtags.
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