I’m designing packaging for my first product line, and color choices are stressing me out more than expected. I’ve been exploring options from The Packaging World, especially their customizable Custom Shipping Boxes and Custom Cosmetic Boxes. I love the flexibility, but I keep second-guessing whether to go with soft neutrals or bold hues.

For those with established brands, how did you settle on your color palette? Did you base it on your logo, target audience, or the mood you wanted to evoke? I’d love some insight into how color psychology plays into customer perception. Right now, I’m torn between earthy tones that feel organic and vibrant colors that pop on social media. Any advice or real-world examples would really help!