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Is MMR Always the Best Indicator of True Car Value
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Car Concierge Pro
Guest
Nov 19, 2025
12:43 PM
I’ve been comparing MMR values to local retail prices lately, and it’s fascinating how often they differ. MMR is based on actual wholesale auction sales, which makes it incredibly accurate for dealer-to-dealer pricing. But when you look at retail listings, the numbers can jump by thousands.
This made me wonder — is MMR always the best indicator of real car value? Or is it simply what dealers WANT to pay?
From what I gathered, MMR doesn’t factor in things like local demand, dealership overhead, or reconditioning costs. That’s why retail prices can be much higher. If you only rely on MMR, you might underprice a car you’re selling or expect unrealistic discounts when buying.
So maybe the real key is understanding the relationship between MMR and retail prices, not choosing one over the other. How do you balance the two when negotiating?

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