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Cham Soc Khach Hang VIP Bi Quyet Vang Giu Chan
Cham Soc Khach Hang VIP Bi Quyet Vang Giu Chan
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Guest
Guest
Dec 09, 2025
10:39 AM
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"Khi noi den kinh doanh, co mot su that khong the choi cai: khong phai moi khach hang deu tao ra gia tri nhu nhau. Mot bo phan nho khach hang, thuong duoc goi la khach hang VIP (Very Important Person), lai mang ve phan lon doanh thu va su on dinh cho doanh nghiep. Chinh vi vay, viec okking khach hang VIP khong chi la mot hoat dong ban hang, ma la mot chien luoc sinh ton va phat trien ben vung. Lam sao de chung ta thuc su khien nhung ""Thuong De"" nay cam thay duoc tran trong va gan bo lau dai?
Khach Hang VIP okking: Khong Chi La So Lieu Tren Bao Cao
Truoc khi di sau vao chien luoc, chung ta can hieu ro khach hang VIP la ai. Ho khong chi la nguoi chi tieu nhieu nhat. Ho la nhung nguoi:
Co gia tri tron doi cao (Customer Lifetime Value - CLV) lon.
La dai su thuong hieu tu nhien (word-of-mouth marketing).
Cung cap phan hoi quy gia giup cai tien san pham/dich vu.
Doi voi mot nen tang uy tin va chuyen nghiep nhu trang web chuyen ve [Ten Chu De Cua Web - Vi du: Sang tao noi dung, Phat trien phan mem, Tu van tai chinh], viec tap trung vao phan khuc khach hang nay lai cang quan trong. Ho khong tim kiem gia re, ho tim kiem gia tri vuot troi va trai nghiem khong the tim thay o noi khac.
Xay Dung Chuong Trinh Okking Khach Hang VIP Doc Dao
Viec cham soc khach hang VIP doi hoi su tinh te va ca nhan hoa cao do. ""Okking"" o day nghia la cung cap nhung dac quyen ma so dong khong duoc huong, khien ho cam thay minh la mot phan khong the thieu cua to chuc.
1. Ca Nhan Hoa Den Tung Chi Tiet Nho
Su khac biet lon nhat giua dich vu thong thuong va dich vu VIP la muc do ca nhan hoa. Dung chi goi ho bang ten. Hay nho so thich, lich su mua hang, va nhung kho khan ho tung gap phai.
Vi du, trong linh vuc dich vu ky thuat so, thay vi gui email thong bao chung, hay gui mot bao cao phan tich hieu suat duoc thiet ke rieng cho mo hinh kinh doanh cu the cua khach hang VIP do, kem theo de xuat giai phap do mot chuyen gia cap cao truc tiep bien soan. Su dau tu thoi gian nay chung to ban thuc su quan tam den thanh cong cua ho.
2. Uu Tien Tuyet Doi (Priority Access)
Trong the gioi kinh doanh toc do cao, thoi gian la vang. Khach hang VIP can duoc xu ly van de ngay lap tuc, khong can xep hang cho doi.
Duong day ho tro nong 24/7: Danh rieng mot dau so hoac mot kenh chat rieng biet voi nhan vien ho tro cap 1 co du tham quyen de giai quyet van de ngay lap tuc.
Ra mat san pham/tinh nang moi kho bau tu linh okking: Luon cho nhom VIP dung thu truoc (beta testing). Dieu nay khong chi tao cam giac dac biet ma con giup ban thu thap nhung phan hoi chat luong cao truoc khi tung ra thi truong rong rai.
3. Nhung Dac Quyen Khong The Mua Duoc Bang Tien
Doi khi, nhung mon qua tinh than hoac nhung co hoi doc quyen lai co gia tri hon chiet khau.
Moi tham du su kien doc quyen: To chuc cac buoi hoi thao nho, bua toi than mat voi ban lanh dao hoac cac chuyen gia dau nganh. Day la co hoi de ho mo rong mang luoi quan he va cam thay duoc ket noi sau sac voi thuong hieu.
* Chuong trinh ""Cam on"" khong theo mua vu: Dung doi den Le, Tet moi gui qua. Mot mon qua bat ngo vao mot ngay binh thuong, the hien su ghi nhan no luc cua ho trong quy vua qua, se tao an tuong manh me hon nhieu.
Do Luong Su Thanh Cong Cua Viec Okking VIP
Lam the nao de biet chien luoc cham soc khach hang VIP cua ban dang hieu qua? Hay theo doi cac chi so sau:
1. Ty le giu chan (Retention Rate): Khach hang VIP co quay lai mua hang hay su dung dich vu thuong xuyen hon khong?
2. Chi so hai long rong (Net Promoter Score - NPS): Khach hang VIP san sang gioi thieu ban cho nguoi khac o muc do nao? Diem NPS cua nhom nay phai cao hon dang ke so voi khach hang thong thuong.
3. Muc do tuong tac: Ho co phan hoi email ca nhan hoa, tham gia cac buoi hop mat, hay dong gop y kien tich cuc tren cac dien dan lien quan den linh vuc cua trang web uy tin cua ban khong?
Ket Luan: Dau Tu Vao Su Trung Thanh
Chi phi de co duoc mot khach hang moi luon cao hon chi phi de giu chan mot khach hang cu, dac biet la khach hang VIP. Viec okking khach hang VIP mot cach xuat sac khong phai la tieu ton, ma la khoan dau tu sinh loi cao nhat. Khi ban dat ho len hang dau, ho se tro thanh nhung nguoi ung ho trung thanh nhat, mang lai su tang truong on dinh va dang tin cay cho doanh nghiep cua ban trong moi giai doan thi truong. Hay bien su hai long cua ho thanh uu tien so mot, va ban se gat hai duoc thanh cong lau dai."
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